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    Start Over Journal Title Agricultural Advertising

    251. A mail order advertising success: what three years of advertising have done for thirty years of stove-making

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jas. H. (author)
    Format:
    Journal article
    Publication Date:
    1905-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15445
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(2) : 93-95
    Notes:
    From Printers' Ink, June 14, 1905.

    256. Buying by mail: the farmer the real father of the mail order idea

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15450
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 194-199
    Notes:
    Features development and current operations of Montgomery Ward &amp; Company, including its early relationship with the Patrons of Husbandry (Grange) as supply house.

    257. Some other mail order successes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15451
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 200-201
    Notes:
    Features development and current marketing operations of Kalamazoo Stove Company of Kalamazoo, Michigan, and Marvin Smith Company, Chicago, Illinois.

    263. The Devil and Eve

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burba, George F. (author / Editor, Daily Sun, Springfield, Ohio)
    Format:
    Journal article
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15457
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 224-225
    Notes:
    Author describes the Devil's successful campaign to gain Eve as a customer (through the columns of the Fruit Grower's Appeal), using persistence and attractive offers. Finally, "he hit upon the apple business, and Eve bit." Later, Eve explained why she did it - because she "had seen it in the papers."

    278. A "down home" proposition: the advertising of M. M. Johnson of Clay Center, Neb. - reaching the plain people in a plain way

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jas. H. (author)
    Format:
    Journal article
    Publication Date:
    1905-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15472
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(6) : 513-516
    Notes:
    From Printers' Ink

    295. Dairy feed literature

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1906-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15490
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    14(2) : 167
    Notes:
    Appeared in the Northwestern Agriculturist, January 20, 1906., The Northwestern Agriculturist gives any farmers who keep three cows or more a free five-year subscription to the periodical if they will follow recommendations of the periodical's dairy department and give the periodical one-half of the value of the increased milk produced. Article emphasizes the economic value of good information - how "farm papers containing dairy departments make cows give milk."

    297. A much abused advertising term

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1906-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15492
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    14(2) : 182-183
    Notes:
    This published news release from two agricultural papers discusses abuse of the expressions, "covers the field" or "covers the state."