Buying by mail: the farmer the real father of the mail order idea

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15450
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 194-199
    Subject Term:
    agribusiness, buying behavior, direct mail, direct marketing, farmers, history, organizations, and agri-marketing
    Notes:
    Features development and current operations of Montgomery Ward & Company, including its early relationship with the Patrons of Husbandry (Grange) as supply house.

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