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    Start Over Subject Term roles Journal Title Agricultural Advertising

    12. The special representative

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rankin, E.W. (author)
    Format:
    Journal article
    Publication Date:
    1904-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15319
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(7) : 17-28+
    Notes:
    Introduces media sales representatives based in Chicago, Illinois, including those that represent various farm periodicals. Author notes that such representatives have been recognized in the advertising business for only about 20 years.

    18. Winning success at fairs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15349
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(10) : 46-47
    Notes:
    At the World's Fair in St. Louis, Missouri, a farm equipment marketer's views about the value of exhibits at such events and the features of successful exhibits. Example: "To my mind there is only one way to make a successful exhibit, and that is to have your machinery moving."

    44. Agricultural advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author / Editor, Agricultural Advertising)
    Format:
    Journal article
    Publication Date:
    1907-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15802
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(5) : 500-504
    Notes:
    From an address delivered before the class in agricultural journalism, Agricultural College of University of Illinois, April 24, 1907.

    45. The literary side of agricultural journalism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burke, W.H. (author / Editor, The Strawberry)
    Format:
    Journal article
    Publication Date:
    1907-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15803
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(5) : 510-513
    Notes:
    Extracts from a lecture delivered before a class in agricultural journalism, Agriculture College, University of Illinois, Urbana, during early 1907. Published here under the headline, "Of interest to writers of advertisements.".

    47. The function of an advertising agency

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15815
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    17(2) : 116-125
    Notes:
    "A symposium on 'Why I employ an advertising agency' by the advertising managers of several good firms." Food, farm equipment and other products represented.

    48. Farm papers and general publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barton, Bayard W. (author)
    Format:
    Journal article
    Publication Date:
    1907-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15818
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    17(2) : 145-146
    Notes:
    Reprinted from The Advertising Agent. Argues that marketers of consumer and other goods should consider advertising to farmers because of their strong buying power.

    67. Influence of outdoor advertising on the sub-conscious mind

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Trefz, E.F. (author)
    Format:
    Journal article
    Publication Date:
    1908-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16351
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(6) : 517-519
    Notes:
    Extracts from speech at the Associated Advertising Clubs of America convention, Kansas City, Missouri, August 27, 1908.

    80. The purpose of the farm journal

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hughes, Hugh J. (author / Editor, Farm, Stock and Home)
    Format:
    Journal article
    Publication Date:
    1912-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16647
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    23(11) : 77-79, 82
    Notes:
    Address to an agricultural journalism class, University of Wisconsin, Madison.

    87. Food advertising: an undeveloped mine

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hardesty, Otho Marie (author / Advertising Manager, National Food Magazine)
    Format:
    Journal article
    Publication Date:
    1914-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16846
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(7) : 61-62
    Notes:
    "The day of the food advertisement is here."

    89. On the other side of the column rule

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Weymouth, George (author / Editor, Farm Life)
    Format:
    Editorial
    Publication Date:
    1915-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16861
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(4) : 42-44
    Notes:
    Commentary about the relationships between editorial matter and advertising. Maintains that editors have "annexed the territory on the other side of the column rule" and will stand up to advertisers and publishers, if necessary, "to keep the other side of the column rule clean territory."

    90. Farm publications and why

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Paschall, Irvin F. (author / Advertising Manager, Farm Journal)
    Format:
    Journal article
    Publication Date:
    1915-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16864
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(7) : 59-60
    Notes:
    Cites evidence of impact and excellence of farm publications: (1) Cited by government as "the greatest educational force in the country." (2) First group of publications to join the Audit Bureau of Circulations. (3) First publications to stand back of their advertisers, via "Fair Play" plans.

    92. What farm papers are doing for advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1916-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16886
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(3) : 45
    Notes:
    Part of an address by E.T. Meredith, publisher of Successful Farming, before an advertising convention in Philadelphia, Pennsylvania.