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Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Editorial
Publication Date:
1915-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16856
Journal Title:
Agricultural Advertising
Journal Title Details:
26(11) : 11-12
Notes:
Endorses the use of rigor over "hunch" in choosing media. Urges publishers to provide "easier access to all the facts about circulation and territory that the makers of lists require."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Larned, W. Livingston (author)
Format:
Journal article
Publication Date:
1916-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16892
Journal Title:
Agricultural Advertising
Journal Title Details:
28(7) : 20-21
Notes:
Case experience of a cotton-related illustration that revealed lack of familiarity with cotton growing. Client refused to use it, so the artist went into the fields and revised it.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Larned, W. Livingston (author)
Format:
Journal article
Publication Date:
1916-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16893
Journal Title:
Agricultural Advertising
Journal Title Details:
28(8) : 20-22
Notes:
Case experience of inappropriate copy and illustrations for a swine cholera product. "You can't fake it." Artist and copy writer spent a week on a livestock farm to redo the materials.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1918-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16915
Journal Title:
Agricultural Advertising
Journal Title Details:
30(11) : 46,48
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1918-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16922
Journal Title:
Agricultural Advertising
Journal Title Details:
31(2) : 50-53