Publication Year: 1915 / Subject Term: media effectiveness / Journal Title: Agricultural Advertising

Start Over Publication Year 1915 Subject Term media effectiveness Journal Title Agricultural Advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1915
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16854
Journal Title:: Agricultural Advertising
Journal Title Details:: 26(9) : 76
Notes:: From "Standard Farm Paper Advertising." A guide for judging the value of a farm paper as an advertising medium.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barber, H.F. (author)
Format:: Journal article
Publication Date:: 1915-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16855
Journal Title:: Agricultural Advertising
Journal Title Details:: 26(10) : 54-55
Notes:: An early example of quantitative methods for the space buyer to use.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Editorial
Publication Date:: 1915-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16856
Journal Title:: Agricultural Advertising
Journal Title Details:: 26(11) : 11-12
Notes:: Endorses the use of rigor over "hunch" in choosing media. Urges publishers to provide "easier access to all the facts about circulation and territory that the makers of lists require."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McVey, Hugh (author)
Format:: Journal article
Publication Date:: 1915-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16858
Journal Title:: Agricultural Advertising
Journal Title Details:: 27(1) : 64-66

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Paschall, Irvin F. (author / Advertising Manager, Farm Journal)
Format:: Journal article
Publication Date:: 1915-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16864
Journal Title:: Agricultural Advertising
Journal Title Details:: 27(7) : 59-60
Notes:: Cites evidence of impact and excellence of farm publications: (1) Cited by government as "the greatest educational force in the country." (2) First group of publications to join the Audit Bureau of Circulations. (3) First publications to stand back of their advertisers, via "Fair Play" plans.

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