University Library

Bibleaves

Start Over Subject Term dairy Subject Term marketing communication Journal Title Agribusiness

1. Determinants of temporal variations in generic advertising effectiveness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Chung, Chanjin (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22413
Journal Title:: Agribusiness
Journal Title Details:: 16(2) : 197-214

2. Distributional effects of generic dairy advertising throughout the marketing channel

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22433
Journal Title:: Agribusiness
Journal Title Details:: 19(3) : 289-300

3. The role of consumer ethnocentrism in food product evaluation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Orth, Ulrich R. (author) and Firbasova, Zuzana (author)
Format:: Journal article
Publication Date:: 2003
Published:: Czech Republic
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22427
Journal Title:: Agribusiness
Journal Title Details:: 19(2) : 137-153