University Library

Bibleaves

Start Over Publication Year 2000 Subject Term advertising Journal Title Agribusiness

1. A discrete/continuous model of fruit promotion, advertising and response segmentation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Timothy J. (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22414
Journal Title:: Agribusiness
Journal Title Details:: 16(2) : 179-196

2. Determinants of temporal variations in generic advertising effectiveness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Chung, Chanjin (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22413
Journal Title:: Agribusiness
Journal Title Details:: 16(2) : 197-214

3. Newspaper advertisement characteristics and consumer preferences for apples: a MIMIC model approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Timothy J. (author) and Patterson, Paul M. (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16677
Journal Title:: Agribusiness
Journal Title Details:: 16(2) : 159-177