Search

    Start Over Subject Term teleconference Journal Title Agri Marketing

    1. The history of word of mouth marketing

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erickson, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22566
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 42
    Notes:
    Traces use of word of mouth marketing strategies back to 1979 when Ciba-Geigy used peer influence selling teleconference programs to accelerate adoption of Dual herbicide.

    5. Uplinking news to America's farmers : Farm Bureau utilizes an array of satellite broadcasts to spread ag's message

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thornton, Mace (author / Assistant Director of News Services, American Farm Bureau Federation, Park Ridge, IL)
    Format:
    Journal article
    Publication Date:
    1992-09
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06404
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (8) : 42, 44, 46
    Notes:
    James F. Evans Collection