Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.
Adams, Mike (author / AgriTalk), Bauer, Kyle (author / KFRM, Clay Center, Kansas), Coyle, Rick (author / Northern Ag Network), Hansen, Mike (author / RFD-TV), and Lancaster, Curt (author / Texas Farm Bureau Network)
Format:
Journal article
Publication Date:
2010-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30207
