Describes a campaign by the National Christmas Tree Association to recapture market share lost to artificial trees during the past 10 years and attract new buyers of live trees. Included a national contest for school-aged children and a national cross-promotion program with a major motion picture ("The Polar Express") released during the holiday season.
Reports on a gathering of International Federation of Agricultural Journalists (IFAJ) representatives with those of the network, Rede Brasil de Jornelistas Agri (Brazilian Agricultural Journalists Network) to discuss possible collaboration for professional development and information exchange.