Publication Year: 1987 / Journal Title: Agri Marketing

1. Agriculture's big billers : top 50 ag agencies (1987)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02686
Journal Title:: Agri Marketing
Journal Title Details:: 25(10) : 51-58
Notes:: James F. Evans Collection

2. Agriculture's top 10 ag PR agencies (1987)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02687
Journal Title:: Agri Marketing
Journal Title Details:: 25(10) : 60-61
Notes:: James F. Evans Collection

3. Business or pleasure? Adapting incentive travel's role as a vital marketing strategy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, Stephanie (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 65 Document Number: C02484
Journal Title:: Agri Marketing
Journal Title Details:: 25(8) : 66-70
Notes:: James F. Evans Collection; See also C02481-C02483

4. Changing of the guard : a look at how client / agency relationships are handled

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Howell, Richard A. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02689
Journal Title:: Agri Marketing
Journal Title Details:: 25(10) : 64-65, 81
Notes:: James F. Evans Collection

5. Closing in on consultants : Dow sells Lorsban to cotton farmers by reaching crop consultants

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kirst, Jon (author / Dow Chemical U.S.A., Midland, MI) and Dow Chemical U.S.A., Midland, MI
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02311
Journal Title:: Agri Marketing
Journal Title Details:: 25(7) : 40-41
Notes:: James F. Evans Collection

6. Common direct marketing mistakes : ways to avoid a downfall with this marketing technique

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cline, Robert (author / Senior Vice President, Creswell, Munsell, Fultz & Zirbel Inc., Cedar Rapids, IA) and Senior Vice President, Creswell, Munsell, Fultz & Zirbel Inc., Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1987-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03792
Journal Title:: Agri Marketing
Journal Title Details:: 25(9) : 58, 60-61
Notes:: Hanne

7. Company publications

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA: Insider
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15618
Journal Title:: Agri Marketing
Journal Title Details:: 25(1): 46-47
Notes:: 2 p.

8. Congressional confrontations (pesticide companies and environmentalists spar over pending legislation)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Webster, James C. (author / Webster Communications Inc., Washington, D.C.) and Webster Communications Inc., Washington, D.C.
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02683
Journal Title:: Agri Marketing
Journal Title Details:: 25(9) : 30-37
Notes:: James F. Evans Collection

9. Direct connections : how four companies use their publications to keep in touch in the marketplace

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Raufer, B. (author)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01663
Journal Title:: Agri Marketing
Journal Title Details:: 25(1) : 42, 43, 49

10. Doane's new and improved study (the 1987 farm media study continues much-needed changes)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Block, Carl (author / Doane Marketing Research Inc., St. Louis) and Doane Marketing Research Inc., St. Louis
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02306
Journal Title:: Agri Marketing
Journal Title Details:: 25(6) : 42-43
Notes:: James F. Evans Collection

11. Don't take farmers for granted

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Eisenhart, T. (author)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08652
Journal Title:: Agri Marketing
Journal Title Details:: May 1987 : 98-99, 121-122

12. Farm progress-ions : a look at how one publisher is changing with the ag marketplace

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, Stephanie (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02684
Journal Title:: Agri Marketing
Journal Title Details:: 25(9) : 46-50
Notes:: James F. Evans Collection

13. Farm radio : more than meets the ear

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smith, J. (author / MNN Farm Radio, St. Paul, MN) and MNN Farm Radio, St. Paul, MN
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01661
Journal Title:: Agri Marketing
Journal Title Details:: 25(1) : 58

14. Farm show profile survey developed : NAFSC and FEMA joint effort produces useful tool for both groups

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03932
Journal Title:: Agri Marketing
Journal Title Details:: 25(7) : 62-63
Notes:: Hanne

15. Finding the broadcast comfort zone : a look at how some industry leaders use broadcast to fill out their media mix

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mills, Jim (author / National Association of Farm Broadcasters (NAFB)) and National Association of Farm Broadcasters (NAFB)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02305
Journal Title:: Agri Marketing
Journal Title Details:: 25(6) : 40-41
Notes:: James F. Evans Collection

16. Focusing on the funny bone : to make an impression on farmers, ag companies make winsome TV commercials

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, Stephanie J. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02304
Journal Title:: Agri Marketing
Journal Title Details:: 25(6) : 36-39
Notes:: James F. Evans Collection

17. Following the food companies' example

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McLeod, Michael R. (author / Scott, McLeod, Himmelberg, Pires and Price, Washington, D.C.) and Scott, McLeod, Himmelberg, Pires and Price, Washington, D.C.
Format:: Journal article
Publication Date:: 1987-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C05953
Journal Title:: Agri Marketing
Journal Title Details:: 25 (9) : 64-65
Notes:: James F. Evans Collection, AgComm teaching

18. How do dealers use cooperative advertising?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Roger (author), Lane, Mick (author), Sjogren, Denny (author), Smith, John (author), Walters, Don (author), and Sjogren: Advertising Manager of Agricultural Products, The New Northrup King, Minneapolis; Walters: Walters' AgriCenter, Algoma, WI; Smith: Director of Marketing, M&W Gear Co., Gibson City, IL; Anderson: Anderson's Garage, Falmouth, KY; Lane: Free-Lance Writer, Ankeny, IA
Format:: Journal article
Publication Date:: 1987-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03749
Journal Title:: Agri Marketing
Journal Title Details:: 25(7) : 20-21
Notes:: James F. Evans Collection

19. Industry update : cattle (four producers tell why they buy -- and what keeps them coming back)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02690
Journal Title:: Agri Marketing
Journal Title Details:: 25(10) : 70-71
Notes:: James F. Evans Collection

20. Industry update : cattle, capitalizing on a market niche (coopers addresses producers' needs with a new lice insecticide)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Powell, Darcy (author / Coopers Animal Health Inc., Kansas City) and Coopers Animal Health Inc., Kansas City
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02691
Journal Title:: Agri Marketing
Journal Title Details:: 25(10) : 72-75
Notes:: James F. Evans Collection

Bibleaves

1. Agriculture's big billers : top 50 ag agencies (1987)

2. Agriculture's top 10 ag PR agencies (1987)

3. Business or pleasure? Adapting incentive travel's role as a vital marketing strategy

4. Changing of the guard : a look at how client / agency relationships are handled

5. Closing in on consultants : Dow sells Lorsban to cotton farmers by reaching crop consultants

6. Common direct marketing mistakes : ways to avoid a downfall with this marketing technique

7. Company publications

8. Congressional confrontations (pesticide companies and environmentalists spar over pending legislation)

9. Direct connections : how four companies use their publications to keep in touch in the marketplace

10. Doane's new and improved study (the 1987 farm media study continues much-needed changes)

11. Don't take farmers for granted

12. Farm progress-ions : a look at how one publisher is changing with the ag marketplace

13. Farm radio : more than meets the ear

14. Farm show profile survey developed : NAFSC and FEMA joint effort produces useful tool for both groups

15. Finding the broadcast comfort zone : a look at how some industry leaders use broadcast to fill out their media mix

16. Focusing on the funny bone : to make an impression on farmers, ag companies make winsome TV commercials

17. Following the food companies' example

18. How do dealers use cooperative advertising?

19. Industry update : cattle (four producers tell why they buy -- and what keeps them coming back)

20. Industry update : cattle, capitalizing on a market niche (coopers addresses producers' needs with a new lice insecticide)

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