Finding the broadcast comfort zone : a look at how some industry leaders use broadcast to fill out their media mix

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mills, Jim (author / National Association of Farm Broadcasters (NAFB)) and National Association of Farm Broadcasters (NAFB)
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02305
    Journal Title:
    Agri Marketing
    Journal Title Details:
    25(6) : 40-41
    Notes:
    James F. Evans Collection

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