Publication Year: 1987 / Journal Title: Agri Marketing

1. How do dealers use cooperative advertising?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Roger (author), Lane, Mick (author), Sjogren, Denny (author), Smith, John (author), Walters, Don (author), and Sjogren: Advertising Manager of Agricultural Products, The New Northrup King, Minneapolis; Walters: Walters' AgriCenter, Algoma, WI; Smith: Director of Marketing, M&W Gear Co., Gibson City, IL; Anderson: Anderson's Garage, Falmouth, KY; Lane: Free-Lance Writer, Ankeny, IA
Format:: Journal article
Publication Date:: 1987-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03749
Journal Title:: Agri Marketing
Journal Title Details:: 25(7) : 20-21
Notes:: James F. Evans Collection

2. Doane's new and improved study (the 1987 farm media study continues much-needed changes)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Block, Carl (author / Doane Marketing Research Inc., St. Louis) and Doane Marketing Research Inc., St. Louis
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02306
Journal Title:: Agri Marketing
Journal Title Details:: 25(6) : 42-43
Notes:: James F. Evans Collection

3. Common direct marketing mistakes : ways to avoid a downfall with this marketing technique

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cline, Robert (author / Senior Vice President, Creswell, Munsell, Fultz & Zirbel Inc., Cedar Rapids, IA) and Senior Vice President, Creswell, Munsell, Fultz & Zirbel Inc., Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1987-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03792
Journal Title:: Agri Marketing
Journal Title Details:: 25(9) : 58, 60-61
Notes:: Hanne

4. The secrets of success : learning the value of using premiums creatively

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Deborah (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 65 Document Number: C02482
Journal Title:: Agri Marketing
Journal Title Details:: 25(8) : 56-64
Notes:: James F. Evans Collection; See also C02481-C02484

5. Don't take farmers for granted

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Eisenhart, T. (author)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08652
Journal Title:: Agri Marketing
Journal Title Details:: May 1987 : 98-99, 121-122

6. Taking the show on the road : how four reps and the NAFB are working together to tell farm radio's story

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Eisenhart, Tom (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02302
Journal Title:: Agri Marketing
Journal Title Details:: 25(6) : 24-28
Notes:: James F. Evans Collection

7. Publish out-of-house? ... or publish in-house? (Company publications)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Etten, R.V. (author), Tiberend, T.Q. (author), and DeKalb-Pfizer Genetics, DeKalb IL; Babson Bros. Co., Oak Brook, IL
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01665
Journal Title:: Agri Marketing
Journal Title Details:: 25(1) : 46-47

8. Putting a magazine to work for you : from image building to sale support, Company publications are useful marketing tools (company publications)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fosshage, N. (author / The Webb. Co., St. Paul, MN) and The Webb. Co., St. Paul, MN
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01664
Journal Title:: Agri Marketing
Journal Title Details:: 25(1) : 50-53

9. Radio's impact on TV viewers : reach the largest audience by adding radio to the media mix

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Galen, Robert E. (author / Radio Advertising Bureau) and Radio Advertising Bureau
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02307
Journal Title:: Agri Marketing
Journal Title Details:: 25(6) : 48-49
Notes:: James F. Evans Collection

10. View from the top (ag equipment dealers)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Green, J.K. (author / Case IH, Racine, WI) and Case IH, Racine, WI
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01659
Journal Title:: Agri Marketing
Journal Title Details:: 25(1) : 70

11. Changing of the guard : a look at how client / agency relationships are handled

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Howell, Richard A. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02689
Journal Title:: Agri Marketing
Journal Title Details:: 25(10) : 64-65, 81
Notes:: James F. Evans Collection

12. Starch : where are we now? Prettier package, compact survey, significant price increase

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, S.J. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01662
Journal Title:: Agri Marketing
Journal Title Details:: 25(1) : 56, 57

13. Business or pleasure? Adapting incentive travel's role as a vital marketing strategy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, Stephanie (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 65 Document Number: C02484
Journal Title:: Agri Marketing
Journal Title Details:: 25(8) : 66-70
Notes:: James F. Evans Collection; See also C02481-C02483

14. Farm progress-ions : a look at how one publisher is changing with the ag marketplace

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, Stephanie (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02684
Journal Title:: Agri Marketing
Journal Title Details:: 25(9) : 46-50
Notes:: James F. Evans Collection

15. Focusing on the funny bone : to make an impression on farmers, ag companies make winsome TV commercials

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, Stephanie J. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02304
Journal Title:: Agri Marketing
Journal Title Details:: 25(6) : 36-39
Notes:: James F. Evans Collection

16. Working out a partnership : strategies for reaching those behind-the-scenes but important professionals

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, Stephanie J. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02310
Journal Title:: Agri Marketing
Journal Title Details:: 25(7) : 36-37
Notes:: James F. Evans Collection

17. Closing in on consultants : Dow sells Lorsban to cotton farmers by reaching crop consultants

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kirst, Jon (author / Dow Chemical U.S.A., Midland, MI) and Dow Chemical U.S.A., Midland, MI
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02311
Journal Title:: Agri Marketing
Journal Title Details:: 25(7) : 40-41
Notes:: James F. Evans Collection

18. When agencies advertise themselves : an ad agency gains insight by testing its self-promotional efforts

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kuhns, William R. (author / Sargent & Potratz Inc., Milwaukee) and Sargent & Potratz Inc., Milwaukee
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02688
Journal Title:: Agri Marketing
Journal Title Details:: 25(10) : 62-63
Notes:: James F. Evans Collection

19. Following the food companies' example

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McLeod, Michael R. (author / Scott, McLeod, Himmelberg, Pires and Price, Washington, D.C.) and Scott, McLeod, Himmelberg, Pires and Price, Washington, D.C.
Format:: Journal article
Publication Date:: 1987-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C05953
Journal Title:: Agri Marketing
Journal Title Details:: 25 (9) : 64-65
Notes:: James F. Evans Collection, AgComm teaching

20. The vital link : attention to detail and simplified billing are key to Massey-Ferguson's co-op program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Merry, Carroll (author / North American Tractor Operations of Massey-Ferguson Inc., Des Moines) and North American Tractor Operations of Massey-Ferguson Inc., Des Moines
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02308
Journal Title:: Agri Marketing
Journal Title Details:: 25(7) : 20-21
Notes:: James F. Evans Collection

21. Finding the broadcast comfort zone : a look at how some industry leaders use broadcast to fill out their media mix

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mills, Jim (author / National Association of Farm Broadcasters (NAFB)) and National Association of Farm Broadcasters (NAFB)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02305
Journal Title:: Agri Marketing
Journal Title Details:: 25(6) : 40-41
Notes:: James F. Evans Collection

22. Powerful performers : carefully chosen specialty items help promotions pack more punch

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Olson, H. Ted (author / Specialty Advertising Association International (SAAInternational), Irving, TX) and Specialty Advertising Association International (SAAInternational), Irving, TX
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 65 Document Number: C02483
Journal Title:: Agri Marketing
Journal Title Details:: 25(8) : 62-63
Notes:: James F. Evans Collection; See also C02481-C02484

23. Industry update : cattle, capitalizing on a market niche (coopers addresses producers' needs with a new lice insecticide)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Powell, Darcy (author / Coopers Animal Health Inc., Kansas City) and Coopers Animal Health Inc., Kansas City
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02691
Journal Title:: Agri Marketing
Journal Title Details:: 25(10) : 72-75
Notes:: James F. Evans Collection

24. Direct connections : how four companies use their publications to keep in touch in the marketplace

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Raufer, B. (author)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01663
Journal Title:: Agri Marketing
Journal Title Details:: 25(1) : 42, 43, 49

25. Value-added radio : 'Monsanto's Minute' is a hit with broadcasters and growers alike

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Recknagel, Susan (author / Monsanto Co., St. Louis) and Monsanto Co., St. Louis
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02303
Journal Title:: Agri Marketing
Journal Title Details:: 25(6) : 30-35
Notes:: James F. Evans Collection

26. Farm radio : more than meets the ear

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smith, J. (author / MNN Farm Radio, St. Paul, MN) and MNN Farm Radio, St. Paul, MN
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01661
Journal Title:: Agri Marketing
Journal Title Details:: 25(1) : 58

27. Meetings survival 101 : how colleges could better prepare students for the Real World

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strock, Clancy (author / Kenrick Advertising Inc., St. Louis) and Kenrick Advertising Inc., St. Louis
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02685
Journal Title:: Agri Marketing
Journal Title Details:: 25(9) : 51
Notes:: James F. Evans Collection

28. Mamas don't let your babies grow up to be copywriters : Clancy bids a fond farewell to ad copywriting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strook, C. (author / Kenrick Advertising Inc., St. Louis) and Kenrick Advertising Inc., St. Louis
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01660
Journal Title:: Agri Marketing
Journal Title Details:: 25(1) : 60

29. Congressional confrontations (pesticide companies and environmentalists spar over pending legislation)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Webster, James C. (author / Webster Communications Inc., Washington, D.C.) and Webster Communications Inc., Washington, D.C.
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02683
Journal Title:: Agri Marketing
Journal Title Details:: 25(9) : 30-37
Notes:: James F. Evans Collection

30. Maximizing dealer participation : publishers say regional co-op groups can often do the trick

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wetmore, Bob (author / The John Volk Co., Chicago) and The John Volk Co., Chicago
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02309
Journal Title:: Agri Marketing
Journal Title Details:: 25(7) : 24-25
Notes:: James F. Evans Collection

31. The 3-D advantage : here's a model way to prevent trade show exhibit problems

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wiken, Ralph (author / Principal, Wiken & Wilder, Chicago) and Principal, Wiken & Wilder, Chicago
Format:: Journal article
Publication Date:: 1987-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03752
Journal Title:: Agri Marketing
Journal Title Details:: 27(7) : 56-57, 66
Notes:: James F. Evans Collection

32. Agriculture's big billers : top 50 ag agencies (1987)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02686
Journal Title:: Agri Marketing
Journal Title Details:: 25(10) : 51-58
Notes:: James F. Evans Collection

33. Agriculture's top 10 ag PR agencies (1987)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02687
Journal Title:: Agri Marketing
Journal Title Details:: 25(10) : 60-61
Notes:: James F. Evans Collection

34. Company publications

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA: Insider
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15618
Journal Title:: Agri Marketing
Journal Title Details:: 25(1): 46-47
Notes:: 2 p.

35. Farm show profile survey developed : NAFSC and FEMA joint effort produces useful tool for both groups

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03932
Journal Title:: Agri Marketing
Journal Title Details:: 25(7) : 62-63
Notes:: Hanne

36. Industry update : cattle (four producers tell why they buy -- and what keeps them coming back)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02690
Journal Title:: Agri Marketing
Journal Title Details:: 25(10) : 70-71
Notes:: James F. Evans Collection

37. Premiums and incentives : Agri Marketing's sixth annual premiums and incentives survey

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 65 Document Number: C02481
Journal Title:: Agri Marketing
Journal Title Details:: 25(8) : 54-70
Notes:: James F. Evans Collection; See also C02482-C02484

38. Research review (industry execs discuss Starch FARMS (Farm Audience Readership Measurement Service) and Doane's radio listenership studies)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02681
Journal Title:: Agri Marketing
Journal Title Details:: 25(9) : 18-19, 22
Notes:: James F. Evans Collection

39. Stealing the show : live entertainment can add to a company's success at farm shows

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03751
Journal Title:: Agri Marketing
Journal Title Details:: 27(7) : 53-55
Notes:: James F. Evans Collection

40. Top 150 print advertisers : ag ad dollars dip again (January - June, 1987)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02682
Journal Title:: Agri Marketing
Journal Title Details:: 25(9) : 26-28
Notes:: James F. Evans Collection

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