Search

    Start Over Publication Year 1987 Journal Title Agri Marketing

    11. Taking the show on the road : how four reps and the NAFB are working together to tell farm radio's story

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Eisenhart, Tom (author / Agri Marketing) and Agri Marketing
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02302
    Journal Title:
    Agri Marketing
    Journal Title Details:
    25(6) : 24-28
    Notes:
    James F. Evans Collection

    12. Value-added radio : 'Monsanto's Minute' is a hit with broadcasters and growers alike

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Recknagel, Susan (author / Monsanto Co., St. Louis) and Monsanto Co., St. Louis
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02303
    Journal Title:
    Agri Marketing
    Journal Title Details:
    25(6) : 30-35
    Notes:
    James F. Evans Collection

    13. Focusing on the funny bone : to make an impression on farmers, ag companies make winsome TV commercials

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnston, Stephanie J. (author / Agri Marketing) and Agri Marketing
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02304
    Journal Title:
    Agri Marketing
    Journal Title Details:
    25(6) : 36-39
    Notes:
    James F. Evans Collection

    14. Finding the broadcast comfort zone : a look at how some industry leaders use broadcast to fill out their media mix

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mills, Jim (author / National Association of Farm Broadcasters (NAFB)) and National Association of Farm Broadcasters (NAFB)
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02305
    Journal Title:
    Agri Marketing
    Journal Title Details:
    25(6) : 40-41
    Notes:
    James F. Evans Collection

    15. Doane's new and improved study (the 1987 farm media study continues much-needed changes)

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Block, Carl (author / Doane Marketing Research Inc., St. Louis) and Doane Marketing Research Inc., St. Louis
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02306
    Journal Title:
    Agri Marketing
    Journal Title Details:
    25(6) : 42-43
    Notes:
    James F. Evans Collection

    16. Radio's impact on TV viewers : reach the largest audience by adding radio to the media mix

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Galen, Robert E. (author / Radio Advertising Bureau) and Radio Advertising Bureau
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02307
    Journal Title:
    Agri Marketing
    Journal Title Details:
    25(6) : 48-49
    Notes:
    James F. Evans Collection

    17. The vital link : attention to detail and simplified billing are key to Massey-Ferguson's co-op program

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Merry, Carroll (author / North American Tractor Operations of Massey-Ferguson Inc., Des Moines) and North American Tractor Operations of Massey-Ferguson Inc., Des Moines
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02308
    Journal Title:
    Agri Marketing
    Journal Title Details:
    25(7) : 20-21
    Notes:
    James F. Evans Collection

    18. Maximizing dealer participation : publishers say regional co-op groups can often do the trick

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wetmore, Bob (author / The John Volk Co., Chicago) and The John Volk Co., Chicago
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02309
    Journal Title:
    Agri Marketing
    Journal Title Details:
    25(7) : 24-25
    Notes:
    James F. Evans Collection

    19. Working out a partnership : strategies for reaching those behind-the-scenes but important professionals

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnston, Stephanie J. (author / Agri Marketing) and Agri Marketing
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02310
    Journal Title:
    Agri Marketing
    Journal Title Details:
    25(7) : 36-37
    Notes:
    James F. Evans Collection

    20. Closing in on consultants : Dow sells Lorsban to cotton farmers by reaching crop consultants

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kirst, Jon (author / Dow Chemical U.S.A., Midland, MI) and Dow Chemical U.S.A., Midland, MI
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02311
    Journal Title:
    Agri Marketing
    Journal Title Details:
    25(7) : 40-41
    Notes:
    James F. Evans Collection