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    Start Over Publication Year 1986 Journal Title Agri Marketing

    1. A little added incentive : Hubbard Milling Co.'s promotions are bucking for increased sales

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ebensteiner, M. Jo-Anne (author / Supervisor of Marketing Communications, Hubbard Milling Co., Mankato, MN) and Supervisor of Marketing Communications, Hubbard Milling Co., Mankato, MN
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01104
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 58-59
    Notes:
    AgComm Teaching

    3. A message from home : community recognition builds dealer identity in traveling radio show

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Paulson, L. (author / WCCO, Minneapolis) and WCCO, Minneapolis
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA: Skokie, IL : Century Communications Inc
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01457
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(6): 44, 56
    Notes:
    James F. Evans Collection

    5. Ad testing or market research?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Teague, Charlie (author / Creative Director, Bader Rutler & Associates Inc., Brookfield, WI) and Creative Director, Bader Rutler & Associates Inc., Brookfield, WI
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01101
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 53
    Notes:
    AgComm Teaching

    9. Agri Marketing asks : consolidate accounts? or separate them?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Raser, T. (author), Wegener, A.H. (author), and Wegener: DFS/Wegener Agricultural Group, New York; Raser: American Cyananid Co., Crop Protection Chemicals Department, Wayne, NJ
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01695
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(11) : 46-47

    11. Anatomy of a new product launch : how Pfizer mounted a marketing campaign to educate dairy farmers about Paratect

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyer, Kathy (author / Account Executive, Rumrill-Hoyt Inc., Rochester, NY) and Account Executive, Rumrill-Hoyt Inc., Rochester, NY
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01114
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(4) : 38-39
    Notes:
    AgComm Teaching

    13. Become a wizard of odds : how databases can enable you to perform magical feats of direct marketing

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    David, T. (author / Tim David Marketing Services Inc. (TDMSI), New York) and Tim David Marketing Services Inc. (TDMSI), New York
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01564
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(10) : 36-40, 56

    16. Business and the tooth fairy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Strock, C. (author / Kenrick Advertising Inc., St. Louis) and Kenrick Advertising Inc., St. Louis
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01501
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(8) : 18
    Notes:
    James F. Evans Collection

    17. By dawn's early light : there's more to farm broadcasting than meets the ear

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnston, S.J. (author)
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA: Skokie, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01455
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(6): 40-41, 54
    Notes:
    James F. Evans Collection

    18. Changing times

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fogarty, B. (author), Leidahl, R. (author), Richardson, L. (author), and Ward, B. (author)
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA: Skokie, IL : Century Communication Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01194
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(5): 106-113
    Notes:
    James F. Evans Collection

    19. Chasing down those sales leads : strategies for developing and following up on direct marketing leads

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnston, S.J. (author / Agri Marketing) and Agri Marketing
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01567
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(10) : 44-45

    21. Computers and co-op programs

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Horen, M. (author / Co-op Marketing Associates) and Co-op Marketing Associates
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01508
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(8) : 36-38
    Notes:
    James F. Evans Collection

    22. Dare to be different with ag advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Robinson, T. (author / The Martin Agency Inc., Richmond, VA) and The Martin Agency Inc., Richmond, VA
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01505
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(8) : 30-31
    Notes:
    James F. Evans Collection

    25. Focus groups conducted over the phone ... or in person

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Quirk, Tom (author / President, Rockwell Research Corp., St. Paul, MN) and President, Rockwell Research Corp., St. Paul, MN
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01102
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 54
    Notes:
    AgComm Teaching

    26. Getting creative with co-op : an aggressive co-op advertising program includes promotional marketing and merchandising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Horen, M. (author / Co-op Marketing Associates) and Co-op Marketing Associates
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01507
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(8) : 36-38
    Notes:
    James F. Evans Collection

    28. How are farmers tuning in? : an overview of farmer's listening and viewing habits

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Might, C.F. (author / National Association of Farm Broadcaster) and National Association of Farm Broadcaster
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA: Skokie, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01456
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(6): 52
    Notes:
    James F. Evans Collection

    30. Incentive travel makes waves : customization makes Super Crost's programs something dealers want in on

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnston, S.J. (author / Assistant Editor, Agri Marketing) and Assistant Editor, Agri Marketing
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01515
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(9) : 32, 34

    31. Interpreting signals : research in today's marketplace

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Marquiss, J. (author / Market Data Resources Inc.) and Market Data Resources Inc.
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA: Skokie, IL : Century Communication Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01192
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(5): 124-125
    Notes:
    James F. Evans Collection

    33. Linking up to satellite

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lear, C. (author / Learfield Communications Inc., Jefferson City, MO) and Learfield Communications Inc., Jefferson City, MO
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA: Skokie, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01465
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(6): 64
    Notes:
    James F. Evans Collection

    36. Making broadcast a better buy: attaining the "ideal" client-agency-broadcaster relationship

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haller, T. (author / Kenrick Advertising Inc., St. Louis) and Kenrick Advertising Inc., St. Louis
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA: Skokie, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01467
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(6): 62-63
    Notes:
    James F. Evans Collection

    38. Marketing to dairy farmers : the importance of a "value-added product"; purchasing inputs that produce high-quality forage

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaufer, Bill (author)
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01111
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(4) : 40, 42-43, 61
    Notes:
    AgComm Teaching

    39. New and improved NAMA awards

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Strock, C. (author / Kenrick Advertising Inc.) and Kenrick Advertising Inc.
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA: Skokie, IL : Century Communication Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01193
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24 (5) : 114-115
    Notes:
    Evans; awards; agribusiness

    40. New dimensions in direct mail : Du Pont produces Benlate country hits

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Keller, R. (author / Rumrill-Hoyt, Inc., Rochester, N.Y.) and Rumrill-Hoyt, Inc., Rochester, N.Y.
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01566
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(10) : 42

    41. Preparing for bad PR

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kallus, T. (author / T.A. Kallus & Associates, Raleigh, N.C.) and T.A. Kallus & Associates, Raleigh, N.C.
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01697
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(11) : 70-71

    42. Rebuttal : starch official counters findings of Marketmath report on FARMS questioning method

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mackintosh, D. (author)
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01503
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(8) : 28
    Notes:
    James F. Evans Collection; See also C01502, C01504

    43. Recommendation : group offers suggestions for improvement of Starch FARMS methodology

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnston, S.T. (author / Agri Marketing) and Agri Marketing
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01504
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(8) : 29,39
    Notes:
    James F. Evans Collection; See also C01502, C01503

    44. Sounding the battle cry : when you're in trouble, can a quick slogan do the trick?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Strock, Clancy (author / Senior Vice President and Creative Director, Kendrick Advertising Inc., St. Louis, MO) and Senior Vice President and Creative Director, Kendrick Advertising Inc., St. Louis, MO
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01105
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 56
    Notes:
    AgComm Teaching

    45. Starch survey challenged : study funded by the Agricultural Publishers Association finds faults in 1985 FARMS methodology

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Greene, J. (author / Marketmath Inc., New York) and Marketmath Inc., New York
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01510
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(7) : 56-58
    Notes:
    James F. Evans Collection

    46. Taking a closer look at TV advertising : costs vs. benefits, is it that simple?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mangold, G. (author)
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA: Skokie, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01466
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(6): 34-39
    Notes:
    James F. Evans Collection

    47. Taking cattlemen by storm : how Ivomec led a revolution in feedlot parasite control

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Elkins, C.J. (author / DFS/Wegener Agricultural Group, New York) and DFS/Wegener Agricultural Group, New York
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01669
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(12) : 30, 31, 41