A media buyer's challenge : lack of readership studies, less media available marks difference from U.S. (Canada)

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnston, Stephanie (author)
    Format:
    Journal article
    Publication Date:
    1986-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04833
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(2) : 52-55

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