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    Start Over Publication Year 1986 Journal Title Agri Marketing

    4. Ad testing or market research?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Teague, Charlie (author / Creative Director, Bader Rutler & Associates Inc., Brookfield, WI) and Creative Director, Bader Rutler & Associates Inc., Brookfield, WI
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01101
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 53
    Notes:
    AgComm Teaching

    5. Focus groups conducted over the phone ... or in person

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Quirk, Tom (author / President, Rockwell Research Corp., St. Paul, MN) and President, Rockwell Research Corp., St. Paul, MN
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01102
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 54
    Notes:
    AgComm Teaching

    6. Why use psychographics to research farmers?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Spaulding, Susan (author / Research Director, Valetine-Radford Inc., Kansas City, MO) and Research Director, Valetine-Radford Inc., Kansas City, MO
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01103
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 52-53
    Notes:
    AgComm Teaching

    7. A little added incentive : Hubbard Milling Co.'s promotions are bucking for increased sales

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ebensteiner, M. Jo-Anne (author / Supervisor of Marketing Communications, Hubbard Milling Co., Mankato, MN) and Supervisor of Marketing Communications, Hubbard Milling Co., Mankato, MN
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01104
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 58-59
    Notes:
    AgComm Teaching

    8. Sounding the battle cry : when you're in trouble, can a quick slogan do the trick?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Strock, Clancy (author / Senior Vice President and Creative Director, Kendrick Advertising Inc., St. Louis, MO) and Senior Vice President and Creative Director, Kendrick Advertising Inc., St. Louis, MO
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01105
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 56
    Notes:
    AgComm Teaching

    9. Weighing the value of marketing research : why clearly defined objectives are important in producing useful research data

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wiese, Dan (author / President, Dan Wiese Market and Research Direction, Cedar Rapids, IA) and President, Dan Wiese Market and Research Direction, Cedar Rapids, IA
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01106
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 42
    Notes:
    AgComm Teaching

    10. What farmers like and dislike about being researched : surveying is a positive experience for many farmers, but some question researchers' methods

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kreps, Lyle (author / Director of Research, Successful Farming magazine, Des Moines, IA) and Director of Research, Successful Farming magazine, Des Moines, IA
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01107
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 44, 46-47
    Notes:
    AgComm Teaching