1. "Avon principle" works for farmers: farmer-dealer network is farmers selling to farmers Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Gage, Theodore J. (author) Format: Journal article Publication Date: 1980-11-24 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430 Journal Title: Advertising Age Journal Title Details: 51(51) : S-4-S-5 Notes: Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.