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    Start Over Publication Year 1994 Subject Term consumers Journal Title Advertising Age

    1. Milking labels for all they're worth

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Masterson, Peg (author)
    Format:
    Journal article
    Publication Date:
    1994-09-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18378
    Journal Title:
    Advertising Age
    Journal Title Details:
    65(37) : 12
    Notes:
    "Four states have approved special rBHG-free labels for milk, but evidence is still spotty on whether consumers will respond."