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    Start Over Publication Year 1981 Journal Title Advertising Age

    1. Ad pages in farm publications for 12 months, 1980-79: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1981-01-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15679
    Journal Title:
    Advertising Age
    Journal Title Details:
    52: 54
    Notes:
    1 p.

    3. Agriculture sails abroad: Deere & Co., FMC Corp

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ringer, Richard (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21575
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S+
    Notes:
    Includes a description of the Furrow, Deere &amp; Company's magazine, and the role it plays in overseas marketing.

    4. Brewer/Y&R: aftermath of an acquisition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Millman, Nancy (author)
    Format:
    Journal article
    Publication Date:
    1981-08-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21576
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(35) : 45+
    Notes:
    Describes the weakening of Bruce B. Brewer Company, a major agriculture-oriented advertising agency in Kansas City, Missouri, after it was acquired by Young &amp; Rubicam advertising agency, New York, in mid-1974.

    7. Marketing flows at Land O' Lakes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neiman, Janet (author)
    Format:
    Journal article
    Publication Date:
    1981-02-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18440
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(8) : 4, 80
    Notes:
    Features movement of farmer cooperative, Land O' Lakes, into consumer food products from earlier concentration on the agricultural supply side.

    10. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cornick, James M. (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S-1, S-8
    Notes:
    In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.

    11. Where the trends are in foods marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mahany, Gene (author / Merchandising services, Needham, Harper & Steers, Chicago)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08494
    Journal Title:
    Advertising Age
    Journal Title Details:
    1981 (January 12) : 44
    Notes:
    James F. Evans Collection