1. Incorporating viral marketing elements Collection: Agricultural Communications Documentation Center (ACDC) Format: Journal article Publication Date: 2005 Published: USA: Agricultural Relations Council Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23226 Journal Title: ARCLight Notes: Reports on a campaign, "The Attack of the Mutant Artificial Trees," sponsored by the National Christmas Tree Association to encourage consumers to buy real trees.
2. The death of sound science and common sense Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Williams, Daren (author / National Cattlemen's Beef Association) Format: Commentary Publication Date: 2015 Published: USA: Agricultural Relations Council, New Prague, Minnesota. Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06366 Journal Title: ARCLight Journal Title Details: : 1-2