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    Start Over Subject Term extension communication Journal Title AAACE

    203. Program planning: visual aids

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1955-05
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17931
    Journal Title:
    AAACE
    Journal Title Details:
    37 (9) : 5
    Notes:
    A check-sheet used by the University of California to help organizers of meetings remember what audio-visual aids are needed.

    204. Our periodicals tell the story

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1955-06
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17934
    Journal Title:
    AAACE
    Journal Title Details:
    37 (10) : 1-3
    Notes:
    Reports from several states on methods they use in planning, preparing and distributing print materials published by the Experiment Station or Extension Service.

    207. TV, radiio, and the farm picture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beaty, Layne R. (author / Radio and TV Services, U.S. Department of Agriculture)
    Format:
    Journal article
    Publication Date:
    1955-06
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17938
    Journal Title:
    AAACE
    Journal Title Details:
    37 (10) : 12

    210. Stevens and Perkins do radio and news study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1933
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18114
    Journal Title:
    AAACE
    Journal Title Details:
    15 (2) : 5-6
    Notes:
    Results of a survey among local leaders in New Hampshire leads authors to conclude: "It seems safe to conclude, therefore, that radio is proving itself an effective extension tool and deserves careful consideration as to further development."

    213. Remarks from a second farm paper editor

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agee, Alva (author / Pennsylvania Farmer)
    Format:
    Journal article
    Publication Date:
    1933-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18120
    Journal Title:
    AAACE
    Journal Title Details:
    15 (5) : 4-5
    Notes:
    Notes that farm papers, under financial strain along with their readers, are "sticking to their job of trying to help matters to mend." Says that the educational work of the colleges and experiment stations through local papers comes directly into the field formerly covered by farm papers, but "affords only a fraction of the service a live farmer wants. There is no displacing a good farm journal." Suggests that scientists should recognize the importance of the farm press in their contacts with the public.

    214. Kansas draws on student talent

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1933-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18121
    Journal Title:
    AAACE
    Journal Title Details:
    15 (6) : 4
    Notes:
    Students in agricultural journalism classes write localized news articles for release to newspapers.

    215. Your committee on photography reports

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Keilholz, F.J. (author)
    Format:
    Journal article
    Publication Date:
    1933-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18124
    Journal Title:
    AAACE
    Journal Title Details:
    16 (1) : 7-11
    Notes:
    Report based on a nationwide survey to learn about sources of photographs,uses of photographs, who takes photographs, usefulness of photo training for extension agents and specialists, staffing, filing systems. "As nearly as could be determined, four states (Indiana, Ohio, Missouri, Colorado) employ what might be termed staff photographers in the sense that they seemed to be at the command of the editor, and not just college or university photographers working occasionally for the editor."

    223. Agricultural extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1935-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18153
    Journal Title:
    AAACE
    Journal Title Details:
    17 (5) : 20
    Notes:
    Poem featuring a listener's reaction to an extension agent who used the technique of listening and asking questions. "The other night at meeting house, We listened quiet as a mouse, To hear a man the Council got, 'Splain runnin' farms right on the dot. Instead of talkin' how to plow, And how to feed and milk a cow, How chicken coops get filled with lice, He said he's from our own State College, That had quite a bit of knowledge, Which matched with our own common sense Would knock our losses off the fence. He said most folks is in a groove. Before their business will improve, They've got to open up their mind, And think right sharp why they're behind. He asked us questions straight and hard, And what we done to make hens lay. You'd thought to hear him ask and ask, His head was empty as a cask, But when he finished up with us, We'd never seen so smart a cuss."

    224. Heigh, Ho! Come to the fair

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kirkwood, W.P. (author)
    Format:
    Journal article
    Publication Date:
    1935-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18156
    Journal Title:
    AAACE
    Journal Title Details:
    17 (7) : 1-2
    Notes:
    President's column includes at note: "There are new mediums through which we may serve - the radio and the motion picture. We need to give these more serious attention than we have given them thus far - particularly, the radio. The effective use of both of these, however, needs consideration."

    228. The art and craft of interpretative reporting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lord, Russell (author / The Country Home)
    Format:
    Journal article
    Publication Date:
    1935-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18163
    Journal Title:
    AAACE
    Journal Title Details:
    18 (1) : 18-21
    Notes:
    Abstracted from a talk at the 1935 AAACE meeting, Cornell University, New York. A strong case for reporting vividly, from observation, and with heart. "Flesh and blood on bare bones."

    230. The consumer emerges

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1935-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18166
    Journal Title:
    AAACE
    Journal Title Details:
    18 (3) : 4-5
    Notes:
    Editors have opportunity - and responsibility - to help consumers meet their problems.

    234. "Selling" vs. news; or, Why is a college?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Adams, Bristow (author / Cornell University)
    Format:
    Journal article
    Publication Date:
    1935-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18170
    Journal Title:
    AAACE
    Journal Title Details:
    18 (3) : 9
    Notes:
    "The organic act which lies back of the work college editors are doing provides for the gathering and dissemination of information. It was never intended that public funds should be used for "institutional promotion," "propaganda," "press-agenting," "space-grafting," "publicity," "self laudation," "selling" or call it what you will. If "institutional promotion" - to give it the benefit of the least obnoxious designation - comes as a "by-product" of news and helpful information, there's no harm done. But an item aimed to benefit the institution rather than the person who reads that item is not only subversive to the purposes of the college, but is also subversive to the interests of the so-called "by-product." The college has no mandate to work the newspapers; yet it has a sufficient warranty to work for its readers."

    236. Harris takes issue with Bristow on "institutional promotion"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harris, H.L. (author / University of Minnesota)
    Format:
    Journal article
    Publication Date:
    1936-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18172
    Journal Title:
    AAACE
    Journal Title Details:
    18 (4) : 9
    Notes:
    Response to "'Selling' vs. news" by Bristow Adams, Cornell University. Harris notes that the Cornell president and dean probably spend time seeking support from the legislature or other sources for their institution and its work. Asks if their efforts are (as Adams argued) "subversive to the purpose of the college?" Also observes that a pastor is paid for ministering to the souls of his flock, but he pauses frequently to pass the collection plate. "I maintain that if education is worth having, then it is justifiable to educate people to support educational institutions."

    244. Newspaper influence not waning

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Adams, Bristow (author / Cornell University)
    Format:
    Journal article
    Publication Date:
    1936-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18182
    Journal Title:
    AAACE
    Journal Title Details:
    18 (5) : 15
    Notes:
    Author reports that weekly newspapers in New York State are not losing influence. Reports kept by months at Cornell show that the newspapers are using not only more of the college editors' material, but more agricultural news in general.