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2. Does the mail get through?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Venne, Richard (author)
- Format:
- Journal article
- Publication Date:
- 1955
- Published:
- USA: American Association of Agricultural College Editors
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17909
- Journal Title:
- AAACE
- Journal Title Details:
- 37 (5) : 7
- Notes:
- Graduate student, University of Wisconsin, studied whether direct mail announcement of publications is an effective way of getting "new customers" for extension work. Results suggested that 10-15 percent of Wisconsin farmers respond to direct mail announcements of extension publications. Of those who answered, 45 percent had never seen or used extension publications before receiving a direct mail announcement.