Report on efforts at the University of Arkansas to help people understand why the University is of special value to the entire population of the state. Agricultural editor Kenneth B. Roy concedes that some extension people might call this "propaganda." However, he adds, "we find in Arkansas that the general public becomes interested in Extension work when the story of its activities, programs and results is effectively told."
"Five rural audiences in Ohio, located in different counties, only a few weeks ago listened to a radio talk by P.B. Zumbro, extension poultry specialist at Ohio State University, and simultaneously viewed a series of pictures projected on a screen from a film strip illustrating the talk. The idea originated with Rensselaer Sill, assistant editor and radio specialist, who worked out the arrangements for the trial which proved most successful. The county agents arranged for the local meetings, introduced the program, and led the discussions."
