"Five rural audiences in Ohio, located in different counties, only a few weeks ago listened to a radio talk by P.B. Zumbro, extension poultry specialist at Ohio State University, and simultaneously viewed a series of pictures projected on a screen from a film strip illustrating the talk. The idea originated with Rensselaer Sill, assistant editor and radio specialist, who worked out the arrangements for the trial which proved most successful. The county agents arranged for the local meetings, introduced the program, and led the discussions."