Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22591
Notes:
Master of Science thesis, Agricultural Education, Texas Tech University, Lubbock. 130 pages., Examined aided recall, unaided recall and issue salience regarding agricultural news conveyed by newspaper print, electronic text, video news release and radio news release. Results indicated a significant difference in aided recall between newspaper print and electronic text. No significant difference existed between agricultural issue salience and media channel. Author recommended using a variety of media channels when possible. "There is a direct correlation between channel diversity, exposure time, and overall campaign effectiveness."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22408
Notes:
Master of Science thesis, Agricultural and Consumer Economics, University of Illinois, Urbana. 185 pages.
Master of Science thesis, Agricultural and Consumer Economics, University of Illinois, Urbana. 176 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C30049
Notes:
Posted at http://wvuscholar.wvu.edu:8881//exlibris/dtl/d3_1/apache_media/7202.pdf, Master of Science in Agricultural and Environmental Education, West Virginia University, Morgantown. 61 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22590
Notes:
Master of Science thesis, Agricultural Education, Texas A&M University, College Station. 121 pages., Results indicated that CD-based materials were more effective than were face-to-face workshops for teaching difficult turfgrass material to master gardener trainees. Participants were found to be participating in community development activities, but many master gardener activities were "development in the community rather than development of the community."
