Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22526
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 12-16., Offers his suggestions and reports those of several advertising agency representatives he surveyed.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22528
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 23-29., Describes the editorial philosophy of the national farm magazine he edits. Argues that "human interest" is not merely a factor in publishing, but the fundamental factor. "Farming is not an end in itself. It is a means to an end - which is living."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28510
Notes:
Agricultural Publishers Association Archives, Pages 11-19 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920., Farm publication representative describes problems associated with the development and standardization of advertising and advertising methods during a period of rapid change. Reactions from participants in the conference follow this presentation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22479
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920. 5 pages., Describes types of advertising agents and problems involving them. "an incompetent advertising agency can destroy the average advertiser in one year." Calls for coordinated efforts to analyze the qualifications of advertising agents.
Biliter, Ben F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1920-06-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28517
Notes:
Agricultural Publishers Association Archives, Pages 14-15 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920., Describes the role and perspective of the state farm paper or the one with a limited circulation territory.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22486
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920. 1 page., Describes the role and effectiveness of the farm paper with circulation in a state or limited area, in terms of serving the larger advertising program.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22472
Notes:
Agricultural Publishers Association Records Book, Jan 1, 1917 - Jul 1, 1917, Series No. 8/3/80, Box 1, University of Illinois Archives., Before the Agricultural Publishers Association Departmental, 13th Annual Convention, Associated Advertising Clubs of the World, St. Louis, Missouri, June 6, 1917. 7 pages.
White, Frank B. (author / Managing Director, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1917-06-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24815
Notes:
Presented at the Agricultural Publishers Association Departmental, 13th annual convention, Associated Advertising Clubs of the World, St. Louis, Missouri, June 6, 1917. 7 pages., Describes accomplishments, weaknesses and suggestions for strengthening the Association.
