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2. The agricultural communicator today and tomorrow: a publisher's view
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reiman, Roy (author / President, Reiman Publications, Milwaukee, WI)
- Format:
- Speech
- Publication Date:
- 1977
- Published:
- USA: Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: B01911
- Notes:
- 377; See also C02027, Harold Swanson Collection. Claude W. Gifford Collection., Pages 5-18 in Robert G. Hays and James F. Evans, The Agricultural Communicator Today and Tomorrow. 1983. 53 pages. Lecture delivered as Agricultural Communicator in Residence at the University of Illinois College of Agriculture, Urbana, Illinois, October 26, 1977, Focused on the publisher's view of farm magazines.
3. What should AAEA be doing - and doing better?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sampier, J.W. (author / Editor, National Live Stock Producer)
- Format:
- Speech
- Publication Date:
- 1967-11-29
- Published:
- USA: American Agricultural Editors' Association (AAEA).
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10757
- Notes:
- Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967. 3 pages., Author recommends a centralized library of helpful editorial information to be established in cooperation with the Agricultural Publishers Association and given a permanent home. He also recommended steps to reduce printing costs, gear circulation to zip-code areas, compile salary information, and meet with agricultural journalists in Mexico.
4. What should AAEA be doing - and doing better?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Liggett, Lyle (author / American National Cattlemen's Association)
- Format:
- Speech
- Publication Date:
- 1967-11-29
- Published:
- USA: American Agricultural Editors' Association (AAEA).
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10758
- Notes:
- Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967. 2 pages., Author suggests that AAEA continue to look closely at audiences it serves, changes in its setting, mission, direction, and means.
5. An aura of greatness
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Roe, James H. (author / Executive Vice President, E.H. Brown Advertising Agency, Inc.)
- Format:
- Speech
- Publication Date:
- 1967-11-29
- Published:
- USA: American Agricultural Editors' Association (AAEA).
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10759
- Notes:
- Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967. 3 pages., Author emphasizes the opportunity for farm magazines to cast an aura of greatness over agriculture
6. Our agency problems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- LeQuatte, T.W. (author / Successful Farming) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1920-06-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28510
- Notes:
- Agricultural Publishers Association Archives, Pages 11-19 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920., Farm publication representative describes problems associated with the development and standardization of advertising and advertising methods during a period of rapid change. Reactions from participants in the conference follow this presentation.
7. The new agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Capper, Arthur (author / U. S. Senator) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1930-05-28
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36819
- Notes:
- Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 40. 4 pages., Delivered at the departmental session of the Agricultural Publishers Association in Washington, D.C., May 20, 1930.
8. Farm paper selling - as it looks to the advertiser
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ashby, Bruce (author / Advertising Manager, General Foods Corporation) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1931-06-25
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36822
- Notes:
- Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 50. 6 pages., Delivered at the departmental session, Agricultural Publishers Association, New York City, New York, June 16, 1931.
9. Annual address to the membership
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Allen, W.C. (author / President, APA) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1932-10-19
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36839
- Notes:
- Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 80. 5 pages., "We come to this annual meeting after finishing up a fiscal year that constitutes probably the most difficult period in the history of our organization."
10. President's report - Agricultural Publishers Association
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sweet, Charles E. (author / President, APA) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1946-04-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36963
- Notes:
- Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Delivered at the annual meeting of the American Association of Advertising Agencies, April 10, 1946. 2 pages., Describes challenges and costs of gathering readership information in rural areas, as well as several research techniques considered by the Advertising Research Foundation.
11. Examining some roots of the WLS National Barn Dance
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Evans, Jim (author)
- Format:
- Speech
- Publication Date:
- 2013-03-23
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01169
- Notes:
- Comments at the "WLS National Barn Dance Anniversary 89 Years" occasion in the abandoned "Hayloft" at 1230 W. Washington Boulevard, Chicago, on March 23, 2013. Sponsored by the Radio Hall of Fame and Museum of Broadcast Communications, Chicago. 3 pages.
12. The farm paper business
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Youngreen, Charles C. (author)
- Format:
- Speech
- Publication Date:
- 1916
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15142
- Notes:
- Address included in Kansas State Agricultural College Bulletin, Manhattan, Kansas. Volume 1, Number 2., Address to Kansas State Agricultural College students about various aspects of agricultural journalism.
13. Promotion of farm publications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- White, Frank B. (author)
- Format:
- Speech
- Publication Date:
- 1917-06-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22472
- Notes:
- Agricultural Publishers Association Records Book, Jan 1, 1917 - Jul 1, 1917, Series No. 8/3/80, Box 1, University of Illinois Archives., Before the Agricultural Publishers Association Departmental, 13th Annual Convention, Associated Advertising Clubs of the World, St. Louis, Missouri, June 6, 1917. 7 pages.
14. Our agency problems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- LeQuatte, T.W. (author)
- Format:
- Speech
- Publication Date:
- 1920-06-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22479
- Notes:
- Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920. 5 pages., Describes types of advertising agents and problems involving them. "an incompetent advertising agency can destroy the average advertiser in one year." Calls for coordinated efforts to analyze the qualifications of advertising agents.
15. Commercial advertising as an editorial problem
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, W.G. (author)
- Format:
- Speech
- Publication Date:
- 1922-05-16
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22492
- Notes:
- Agricultural Publishers Association Record, Jan 1, 1922 - Jul 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Presented at the annual meeting of the American Agricultural Editors Association, Chicago, Illinois, May 15, 1922. 7 pages., Discusses his view of relationships among editors, advertising departments of farm papers, and advertising agencies.
16. Commercial advertising as an editorial problem
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, W.G. (author / Executive Secretary, Agricultural Publishers Association)
- Format:
- Speech
- Publication Date:
- 1922-05-16
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22527
- Notes:
- Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 16-23., Offers perspectives on the relationships between editorial and advertising interests of farm periodicals. Urges editors to cooperate with advertisers when it will best serve reader interests.
17. The independent publisher in agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Evans, Jim (author / University of Illinois)
- Format:
- Speech
- Publication Date:
- 1976-08-24
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22555
- Notes:
- Presented at the Agricultural Forum of The Miller Publishing Company, Minneapolis, Minnesota, August 24, 1976. 12 pages., Describes the role of the independent farm press and argues for strengthening the independent sector of agricultural publishing. Emphasizes the editorial and technological dimensions.
18. Can publishers really afford to be ethical?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Markey, David (author)
- Format:
- Speech
- Publication Date:
- 2005-07-31
- Published:
- Ireland: IFP Media, Dublin, Ireland
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22646
- Notes:
- Presented at the Agricultural Media Summit, Milwaukee, Wisconsin, July 31, 2005., Author is World President of the International Federation of Agricultural Journalists and Chief Executive Officer of IFP Media, which publishes the Irish Farmers Monthly and 30 other periodicals. Examines the relationship between advertising and editorial content, and suggests that integrity and impartial editorial content are "key to maintaining our product standard to ever increasingly discerning audiences."
19. Promotion of farm publications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- White, Frank B. (author / Managing Director, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1917-06-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24815
- Notes:
- Presented at the Agricultural Publishers Association Departmental, 13th annual convention, Associated Advertising Clubs of the World, St. Louis, Missouri, June 6, 1917. 7 pages., Describes accomplishments, weaknesses and suggestions for strengthening the Association.
20. Both sides of the question
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Simpson, Roy B. (author / President, Simpson Advertising Company, St. Louis, Missouri) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1925-10-28
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24912
- Notes:
- Special Bulletin No. 94. Presented at annual meeting, Agricultural Publishers Association, Chicago, Illinois, October 15, 1925. 4 pages.