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    Start Over Format Speech Subject Term commodity promotion Subject Term dairy

    1. Measuring effects of varying levels of advertising investments on sales of fluid milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Peter L. (author)
    Format:
    Speech
    Publication Date:
    1965-09-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 19 Document Number: B02197
    Notes:
    copy in ACDC files; see also B05772, Presented at American Dairy Association, Board of Directors Meeting, Denver, CO; September 20-21, 1965

    2. Remarks of Lester J. Will, General Manager, American Dairy Association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Will, Lester J. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1954-10-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36884
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 18, Delivered at the APA annual meeting, Chicago, Illinois, October 19, 1954. 5 pages., Emphasizes the role of consumer research in guiding communications efforts.