Measuring effects of varying levels of advertising investments on sales of fluid milk

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Peter L. (author)
    Format:
    Speech
    Publication Date:
    1965-09-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 19 Document Number: B02197
    Subject Term:
    advertising, commodity promotion, dairy, and economics
    Notes:
    copy in ACDC files; see also B05772, Presented at American Dairy Association, Board of Directors Meeting, Denver, CO; September 20-21, 1965

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