Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22483
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920. 3 pages., Describes farm papers of the South.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22484
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920. 2 pages., Describes farm papers of the West.
Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Speech
Publication Date:
1973-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10722
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the 1973 American Farm Bureau Federation Information Conference, Rochester, New York. 17 pages., Author describes six concerns about where farmers are going to get their information during the years ahead. Also, he notes that he "can't imagine anything, including religion and politics, that is so fraught with misunderstanding, danger and distrust as farmers' public relations." Suggests two points that might gain general acceptance: (1) farm organizations aren't going to get together in the name of public relations or anything else and (2) public relations is extremely hard, difficult work. Offers suggestions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36878
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 15, Delivered to the American Association of Advertising Agencies, East Seaboard Convention, New York City, New York, December 3, 1940. 6 pages., Describes how farm papers cover agriculture and serve their readers..
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28516
Notes:
Agricultural Publishers Association Archives, Pages 11-14 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920., Describes how the national farm paper functions for the reader and advertiser as both become more national in their orientation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22485
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920. 4 pages., Describes the emergence, development and outlook of the national farm paper.
Sweet, Charles E. (author / President, APA) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1946-04-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36963
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Delivered at the annual meeting of the American Association of Advertising Agencies, April 10, 1946. 2 pages., Describes challenges and costs of gathering readership information in rural areas, as well as several research techniques considered by the Advertising Research Foundation.
