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    Start Over Format Review Language English Journal Title Journal of Agricultural Education and Extension

    1. Values underlying farmers’ business development decisions: evidence from Swedish agriculture using Zaltman metaphor elicitation technique

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Miaris, Georgios (author), Löfgren, Sara (author), and Hansson, Helena (author)
    Format:
    Review
    Publication Date:
    2022-11-12
    Published:
    UK: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12713
    Journal Title:
    Journal of Agricultural Education and Extension
    Journal Title Details:
    Online
    Notes:
    23 pages, This study aimed to uncover the values that underlie farmers’ strategic choices for business development. In particular, we uncovered farmers’ values related to business development through farm diversification and compared these with values regarding business development through non-diversified farm activities.