Values underlying farmers’ business development decisions: evidence from Swedish agriculture using Zaltman metaphor elicitation technique

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Miaris, Georgios (author), Löfgren, Sara (author), and Hansson, Helena (author)
    Format:
    Review
    Publication Date:
    2022-11-12
    URL:
    https://doi.org/10.1080/1389224X.2022.2143828
    Published:
    UK: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12713
    Journal Title:
    Journal of Agricultural Education and Extension
    Journal Title Details:
    Online
    Subject Term:
    farmer perceptions, farmers, farming systems, Sweden (Europe), Farmers values, Zaltman metaphor elicitation technique, farm diversification, nondiversified farm activities, farm business development, use values, non-use values, and agricultural business
    Notes:
    23 pages, This study aimed to uncover the values that underlie farmers’ strategic choices for business development. In particular, we uncovered farmers’ values related to business development through farm diversification and compared these with values regarding business development through non-diversified farm activities.

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