USA: Center for Food Integrity, Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11946
Notes:
Online from CFI. 29 pages., The Center "examines the most important emerging trends in animal protein, the latest digital ethnography research on consumer mindset and traditional and social media chatter, and provide specific insight to guide strategy going forward."
Van Loo, Ellen J. (author / Wageningen University), Caputo, Vincenzina (author / Michigan State University), and Lusk, Jayson L. (author / Purdue University)
Format:
Research report
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10851
Via live link within an online article, "Consumers prefer real beef over other alternatives" by Greg Henderson. 37 pages., Results of a nationwide survey of more than 1,800 consumers who completed a choice experiment in which they selected among conventional beef and three alternative meat products at different prices. "Overall, this study shows most consumers strongly prefer conventional beef to the alternatives."
