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    2. Illinois farmer image: understanding consumer perceptions and how to build trust: a preliminary report

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2010-04-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C30500
    Notes:
    56 pages., Results of a survey among Illinois consumers. Project coordinated by Morgan &amp; Myers and survey conducted by Roper GfK. Supporting organizations: Illinois Beef Association, Illinois Corn Marketing Board, Illinois Farm Bureau, Illinois Pork Producers Association and Illinois Soybean Association.