Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 161 Document Number: D07842
Notes:
Readership results of split-run advertisements involving Moorman's Mintrate hot feed in the April 15, 1961, issue of Wisconsin Agriculturist farm paper. Research report (four pages), with two advertisements. Example of limited control in research methodology, compromising confidence in accuracy of the results.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03047
Notes:
Brief summaries of research conducted by graduate students and faculty members in the Department of Agricultural Journalism, University of Wisconsin during 1967 and 1968. 16 pages.