Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36967
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 4 pages., Identifies average cost per 100 readers, by subject classification (e.g., agricultural chemicals and fertilizers, automotive industry, building materials and equipment, seeds).
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1937-10-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36859
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 5-6 of Executive Secretary's annual report for the period ending September 30, 1937., Offers examples of cases during the period when APA negotiated with advertisers about copy they wished to run.
Gregory, Clifford V. (author / APA Secretary) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1936-10-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36853
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 4-5, Minutes of the annual meeting, Chicago, Illinois, October 14, 1936., "We believe that the time has arrived for Association members to become more strict with regard to the copy they accept."
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1938-08-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36862
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, 7 pages., Digest of opinions and suggestions from APA directors. General agreement that radio is cutting into appropriations that otherwise might be expected to go into farm papers.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1928-01-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36792
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, Special Bulletin No. 11. 1 page., Reports APA decisions about advertising claims of three advertisers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36827
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 82. 2 pages., Shows combined circulation, line rates and millini rates of 35 farm papers, 1921-1930. Circulation grew from 7,189,905 in 1921 to 11,931,921 in 1930. Line rate rose from $48.34 in 1921 to $66.01 in 1930. Milline rate is line rate divided by circulation and multiplied by one million.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1933-08-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36843
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Special Bulletin No. 16. 3 pages., Regarding participation of APA in the newly created Periodical Publishers Institute and the agenda it is to undertake.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36876
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 18 pages., Submitted by N.W. Ayer and Son, Inc., as continuation of a campaign begun in 1940.
