Tripp, Robert (author), Padre, Shree (author / Agricultural Research in Extenstion Network), Sudarshana (author), and Agricultural Research in Extension Network, United Kingdom
Format:
Report
Publication Date:
2003-07
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21063
Notes:
AgREN Network Paper No. 128. 10 pages, Adike Pathrike is a monthly farm magazine catering to cash-crop growers in parts of Karnataka and Kerala. The magazine covers a wide range of crops (commercial and subsistence) and farm and houshold management themes. It is 15 years old, is self-supporting, and has established a unique niche for itself, based on a philosophy of farmer participation in the generation of information. This approach is expressed through an insistence on farmer verification of technologies described in the magazine, an adaptive and interative approach to technology, and encouragement of farmer-to-farmer communication, and a counterbalance to government and industry promotional campaigns.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25911
Notes:
Posted at www.thehoot.org > "Grassroots media" section, Via Media South Asia. 3 pages., "A low-profile, but innovative and imaginative farm journal is very popular among cash-crop growers in southern Karnataka and northern Kerala." Variously spelled "Adike Patrike" and "Adike Pathrike"
