Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03103
Notes:
Resources for agricultural editors from the manager of communications for the Agricultural Division of Ciba-Geigy Corporation. They include a news release (3 pages) about several new television commercials supporting the American farmer. A backgrounder (4 pages)identifies a variety of ways in which the company has portrayed a positive image about the business of farming.
