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    Start Over Format Paper abstract Publication Year 2018 Subject Term branding

    1. Measuring the influence of Twitter-based crisis communications strategies on brand reputation via experimental design

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Boman, Courtney (author) and Ellis, Jason (author)
    Format:
    Paper abstract
    Publication Date:
    2018-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10006
    Notes:
    Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018., Describes the research concepts and methods used in this study. Includes no report of findings.

    2. The food factor: relating brand exposure to behavior intention

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brubaker, McKayla (author), Settle, Quisto (author), Hardman, Alisha (author), and Downey, Laura (author)
    Format:
    Paper abstract
    Publication Date:
    2018-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10011
    Notes:
    Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.