Benson, Marge (author / J. Walter Thompson Company)
Format:
Paper
Publication Date:
1985-04
Published:
USA: AgEcon
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10574
Notes:
3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."
Tucker, Mark (author / Ohio State University), Ernst, Stan (author / Ohio State University), and Henry, Coreen (author)
Format:
Paper
Publication Date:
2004-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21030
Notes:
Presented at annual conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Lake Tahoe, Nevada. 15 pages
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22495
Notes:
Discussion outline for a faculty seminar, Department of Agricultural Education, Ohio State University, Columbus, May 29, 1985. 5 pages., Organized within categories: studies of agricultural information systems, studies of agricultural information methods, studies of rural-urban communications, studies of producer-sponsored, non-brand commodity promotion, studies of communication theory (agricultural settings), studies about communications in agricultural development, studies about profession-related aspects of agricultural communications and studies of methods and resources for teaching agriculltural communications.