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    Start Over Format Paper Subject Term attitudes Subject Term audiovisual media

    1. Consumer perceptions of the U.S. agricultural industry: a study of perceptions before and after watching the film Food, Inc

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Holt, Jessica (author) and Cartmell, Dwayne (author)
    Format:
    Paper
    Publication Date:
    2012-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01526
    Notes:
    Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 24 pages.

    2. Wine marketing: consumer persuasion through the region of origin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Latusi, Sabrina (author), Zerbini, Cristina (author), Maestripieri, Silvia (author), and Luceri, Beatrice (author)
    Format:
    Paper
    Publication Date:
    2017
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11670
    Notes:
    12 pages., Paper presented at the European Association of Agricultural Economists (EAAE) international congress, August 28-September 1, 2017, Parma, Italy., Researchers examined the effectiveness of the communication of the region of origin in print advertising messages for wine bearing a geographic indications (GI) label. Results demonstrated the ability of extrinsic advertising cues (region of origin) to create value. The geographical area exerted a more favorable influence on consumers' purchase intention when it was conveyed in pictorial-textual format.