Benson, Marge (author / J. Walter Thompson Company)
Format:
Paper
Publication Date:
1985-04
Published:
USA: AgEcon
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10574
Notes:
3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22495
Notes:
Discussion outline for a faculty seminar, Department of Agricultural Education, Ohio State University, Columbus, May 29, 1985. 5 pages., Organized within categories: studies of agricultural information systems, studies of agricultural information methods, studies of rural-urban communications, studies of producer-sponsored, non-brand commodity promotion, studies of communication theory (agricultural settings), studies about communications in agricultural development, studies about profession-related aspects of agricultural communications and studies of methods and resources for teaching agriculltural communications.