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    1. Introducing the Donald Watson database of agricultural magazines and newspapers: 1775-1990

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Abbott, Eric A. (author) and Benton, Holly (author)
    Format:
    Paper
    Publication Date:
    2005-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22333
    Notes:
    Presented at the conference of ACE (Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences), San Antonio, Texas, June 1, 2005. 13 pages., Largest single collection of such publications ever assembled - 9,573 titles. Bibliographic database can be searched online by title, date, editor, state or subject matter topic. Describes the development of this collection by Donald Watson, long-time agricultural editor.

    2. Kutlwano: Mutual understanding: Botswana's National Magazine as a development press model

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    O'Connell, William J. (author)
    Format:
    Paper
    Publication Date:
    1996-08-13
    Published:
    Botswana
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 118 Document Number: C13259
    Notes:
    14 p., paper presented at conference of the Association for Education in Journalism and Mass Communication (AEJMC), Anaheim, California. 1996.

    3. Substitution between online and offline advertising: evidence from the carbonated soft drink industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    He, Xi (author), Lopez, Rigoberto A. (author), and Liu, Yizao (author)
    Format:
    Paper
    Publication Date:
    2015-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07649
    Notes:
    Paper presented at the Agricultural and Applied Economics Association meetings, July 26-28,2015. 21 pages., Analysis shows online advertising complementary to both television and print media advertising.