8 pages., via online journal., Social media provides huge opportunities and incentives that could ease promotion of agricultural extension, facilitate real-time service delivery and enable wider farmer coverage. Ineffective dissemination approaches, expanding farmer population, low staffing, and aging agricultural extension agents continue to negatively affect the provision of agricultural extension services in Kenya. Despite the social media potential in agricultural communication, lack of awareness and low usage in the rural areas of developing countries have been documented. This study sought to establish the level of social media familiarity among smallholder rural farmers with the aim of exploring the possibility of usage in agricultural extension. The study was undertaken in Thika Sub-County of Kiambu County on 140 farmers through a researcher administered semi-structured questionnaire. Probability-proportional-to-size sampling method was employed to derive the sample size from existing extension farmer groups. Simple random sampling technique was further used to identify the actual respondents from each group. A low level of social media familiarity was established among the farmers with education, age and gender having significant influence. The study recommends awareness creation initiatives to promote social media familiarity with a particular focus on women who form the bulk of the farmers but with the lowest level of social media knowledge.
9 pages., Article # 1RIB10, Via online journal., Millennials have different investing knowledge and behaviors than generations in the past. Moreover, as compared to baby boomers, millennials have more debt and less wealth to invest. We used current literature and information collected from Extension educators to explore the values, investing behaviors, learning styles, and loyalty attitudes of millennials. We also examined and evaluated investment resources that had been created or adapted by four Extension faculty members across the nation. A proposed framework with suggestions for future research is provided.
Wick, Abbey F. (author), Haley, Jean (author), Gasch, Caley (author), Wehlander, Terry (author), Briese, Lee (author), and Samson‐Liebig, Susan (author)
Format:
Online journal article
Publication Date:
2019-06
Published:
Wiley Periodicals, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11140
8 pages., via online journal., Farmer adoption of practices to build soil health can be enhanced using a knowledge network supported by programs and resources that incorporate technical, social and experiential learning pathways. University Extension plays a critical role in building and supporting the knowledge network by serving as (a) a boundary organization to create space for conversations to occur, (b) network manager to facilitate learning and (c) builder of social capital to encourage trust in the network. The North Dakota State University (NDSU) Soil Health Program was used to illustrate the above approach. Between 2014 and 2016, 32 informal discussion groups, called Soil Health Café Talks, reached 156 individuals. A knowledge network of all participants was developed using NodeXL. The 10 most influential individuals in the network included two scientists, five farmers, one crop consultant and two Extension specialists. All non‐NDSU participants received an evaluation form. Respondents increased their frequency of discussing cover crops with other individuals and increased sharing equipment across farming operations (i.e., vertical tillage implements and no‐till drills). Of the topics discussed, over 25% of respondents adopted practices using cover crops (interseeding and using cover crops for weed control and adjusting rotations to incorporate cover crops) as a result of attending Café Talks. Respondents also increased their use of NDSU Soil Health online resources such as Twitter (22%), YouTube (23%) and the web page (21%) as follow‐up information to Café Talks. Network‐based approaches have proven to be successful in encouraging on‐farm adoption of soil health‐building practices.
24 pages., ISSN: 1712-8277, via online journal., Communication for innovation in agriculture and rural development involves
interactive and multi-stakeholder approaches that mobilize ideas and resources
from the public and private sectors as well as civil society. Digital tools broadly
referred to as Web 2.0 technologies, and in particular, social media such as
Facebook, Twitter, blogs and webinars are allegedly channels of communication
for innovation. These tools potentially offer support for collective learning
processes and co-creation of knowledge. There is little evidence, however, to
substantiate that new media are enabling innovation by and among stakeholders of
agri-food and rural systems. Are diverse agri-food producers, rural entrepreneurs,
scientists or researchers, community-level volunteers and public servants
interacting more effectively in Web 2.0 environments? Are social media
reinventing agri-food and rural information flows? Employing methods of multiple
database searches, review of literature, and content analysis of 50 relevant online
communities this paper identifies emerging issues in the development and use of
social media in the agri-food and rural sectors with an emphasis on data from
Ontario and, to a lesser extent, elsewhere in Canada. Findings suggest that the
uptake of social media is still in an early, exploratory phase associated with modest
opportunities and relevant limitations of Web 2.0 mediated multi-stakeholder
collaboration. Notably, there are gaps in giving and receiving feedback which are
intrinsic to dyadic communication as well as innovation processes. Limitations
identified include (a) conflicting perceptions among stakeholders about the use,
risk, credibility and institutional incentives associated with social media, and (b)
lack of capacity that enables use and development of appropriate social media
applications. The paper concludes by summarizing the importance of autonomous,
user-oriented applications of Web 2.0 tools in agri-food and rural systems.
3 pages., via online journal., Farm Innovators are regularly exchanging information and their experiences using WhatsApp messenger on their mobile phones. Most of the content shared was knowledge intensive with a mix of personal farming experiences. As Social constructivist learning theory seeks to improve socialinteractions to construct and share knowledge and the social networking through WhatsApp has proved to be potential to construct knowledge. Learning being the outcome of interactions between cognitive and psychological and the WhatsApp being the potential source for socialization and internalization promoted the creation ofsocial wealth in the form of discussion forums of Innovative farmers for learning exchange. The extension mechanism for purposeful farmer to farmer learning exchange has been created which in turn
is a step towards innovative farmer led extension delivery mechanism. The potential of not only WhatsApp but other social media need to be exploited to bring location specific and commodity oriented transformative changes in the agriculture extension delivery system. The experimentation with innovative farmers is not only helping in scaling the farmers’ innovations but also institutional innovations at large. As all human resources (labour, management, innovation, creativity) are products of social relationships, no one can reach maturity without the help of personally caring people, including their families, friends, neighbors, and communities. Farms and agricultural enterprises also depend on the ability of people to work together toward the common goal of ecological, social, and economic sustainability through social networks.
