Pilař, Ladislav (author), Stanislavská, Lucie Kvasničková (author), Rojík, Stanislav (author), Kvasnička, Roman (author), Poláková, Jana (author), and Gresham, George (author)
Format:
Online journal article
Publication Date:
2018
Published:
United Arab Emirates University
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10681
9 pages., via online journal., In recent years, organic food production has been rising dramatically both in the EU and the USA. Previous research on consumer perception of organic food has mainly employed questionnaire survey methods. However, in the current age of the social network phenomenon,social media could prove to be a rich source of data. Increasingly, consumers are using social networks to share personal attitudes and experiences. This shared content could inform us about consumer opinions. Social network analysis and related sentiment analysis could allow identification of consumers’ experience and feelings about organic food. We investigated the perception of organic food using
1,325,435 Instagram interactions by 313,883 users worldwide. The data were recorded between July 4, 2016, and April 19, 2017. We identified three major hashtag areas (healthy, vegan, and clean food). The sentiment analysis revealed three dominant areas related to the #organicfood hashtag (feelings, taste, and appearance). Cluster analysis extracted four areas, as follows: Healthy living, Vegetarian, vegan, and raw diets, Clean eating, and Active healthy living. The mentioned communities are significant and useful at identification of customers values for farmers organic food product management and marketing communication in terms of product positioning.
15 pages., Article #: 4690, via online journal., As with environment and sustainable development, there has been a rapid rise in the
worldwide consumption of organic foods over the last years, as well as the quickly growing potential
of organic markets in China, and their direct influence on consumer health awareness and social
opinion. This study provides insights into Chinese consumers’ attitudes toward organic foods and
evaluates purchase intention’s impact as a mediator in the relationship between external and internal
factors on purchase intention. This empirical study is based on an online questionnaire using a sample
of 1421 Chinese consumers. Structural equation modeling (SEM) was used as the main practical
approach for data analysis, and six hypotheses were examined. The results show that a more positive
attitude on the part of consumers toward organic foods will further reinforce their purchasing
intentions, whereas, there was no significant impact of marketing price and communication on
consumers’ attitudes toward organic foods. Furthermore, the results show that intention was a
full or a whole mediator among the three exogenous constructs of environment awareness, health
consciousness, and subjective norms. Based on the findings, marketing communication strategies
should concentrate on offering more value to consumers regarding the features of nutritional value.
Long-term environment friendliness, health benefits, and social status symbols should be assumed to
enhance consumers’ purchase intention in the organic foods industry.
Parks, Courtney A. (author), Jaskiewicz, Lara J. (author), Dombrowski, Rachael D. (author), Frick, Hollyanne E. (author), Hortman, Sarah B. (author), Trumbull, Elissa (author), Hesterman, Oran B. (author), and Yaroch, Amy L. (author)
Format:
Online journal article
Publication Date:
2018-04-27
Published:
USA: SAGE Journals
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10342
7 pages., Via online journal., To characterize participants of a statewide healthy food incentive program in terms of shopping behaviors, surveys were collected at farmers markets (N = 436) and grocery stores (N = 131). Farmers market and grocery store respondents were mostly forty-five to fifty-four years old (21 percent to 24 percent) and female (72 to 82 percent). Grocery store respondents were more diverse. Farmers market participants were more likely to be female (p = .011), not have children (p = .006), and traveled further compared to grocery store participants. As healthy food incentive programs expand, participant characteristics should inform tailored outreach to expand to diverse populations to have a greater public health impact.
