1 - 5 of 5
Number of results to display per page
Search Results
2. Following the leader: using opinion leaders in environmental strategic communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dalrymple, Kajsa E. (author), Shaw, Bret R. (author), and Brossard, Dominique (author)
- Format:
- Online journal article
- Publication Date:
- 2013-09-17
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10143
- Journal Title:
- Society & Natural Resources
- Journal Title Details:
- (26)12: 1438-1453
- Notes:
- 16 pages., Via online journal., This study explores potential factors that lead to environmental opinion leadership behaviors such as informing the public about environmental issues and encouraging preventative behaviors among various social groups. Building on the theoretical framework of the diffusion of innovations model, these analyses explore the effects that mass media may have on perceptions of self-efficacy among opinion leaders and how self-efficacy may, in turn, encourage leaders to communicate about aquatic invasive species (AIS) to others in their social networks. Results indicate that mass media and governmental media can have both a positive and negative influence on levels of self-efficacy, and that opinion leaders with higher levels of self-efficacy are more likely to participate in behaviors that could potentially influence their social network(s). These findings not only highlight factors that influence opinion leadership regarding advocacy of environmental behaviors, but also offer insights as to how future campaigns can work with these groups to promote prevention strategies.
3. Promoting farmers' markets: preferences of farmers' market leaders
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Witzling, Laura (author), Shaw, Bret (author), Wilson, Marlie (author), and Morales, Alfonso (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10606
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 9 pages., Article #:3FEA4, via online journal., Extension professionals across disciplines are involved with farmers' markets, and reports have indicated an increase in the number of farmers' markets across the country. We explored perspectives of farmers' market leaders regarding topics and data of interest and capacity and willingness to collect data related to market promotion. The purpose of our work was to provide Extension educators with information that may guide programming around farmers' markets. We collected data through an online survey of Wisconsin farmers' market leaders in spring 2017. Market leaders were most interested in learning how to encourage word-of-mouth communication between customers and engage in other low-cost strategies, such as having partners help promote a market.
4. Responding to Crisis: Farmer Mental Health Programs in the Extension North Central Region
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Inwood, Shoshanah (author), Becot, Florence (author), Bjornestad, Andrea (author), Henning-Smith, Carrie (author), Alberth, Andrew (author), and The Ohio State University South Dakota State University University of Minnesota
- Format:
- Online journal article
- Publication Date:
- 2019-12-17
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11230
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(6)
- Notes:
- 7 pages, via online journal, A number of current events are exacerbating farm stress. Extension and farm organizations have mobilized responses to an emerging mental health crisis among farmers. To evaluate these responses, we conducted an online scan of resources to present a baseline typology of current mental health programs and response efforts in the 12-state Extension North Central Region. We classified responses by type of program, target audience, and delivery format. We identified the need to train mental health counselors and state suicide hotline responders on farm issues and farm culture.
5. Which communication channels shape normative perceptions about buying local food? An application of social exposure
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Witzling, Laura (author), Shaw, Bret (author), and Trechter, David (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-22
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10273
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(3): 443–454
- Notes:
- 12 pages., via online journal, We examined how information from multiple communication channels can inform social norms about local food purchasing. The concept of social exposure was used as a guide. Social exposure articulates how information in social, symbolic, and physical environments contributes to normative perceptions. Data was collected from a sample in Wisconsin. Results indicated that information from communication channels representing symbolic, social, and physical environments all contributed to normative perceptions. We also found that for individuals who frequent farmers’ markets, information from some communication channels was relatively less strongly associated with injunctive norms. It may be that when first-hand, experiential information is available to inform norms, individuals rely less on information available through other communication channels. Future work might further explore how farmers’ markets foster information sharing in communities, as such information may contribute to normative perceptions.