9 pages., via online journal., Natural Resource Management (NRM) can be looked upon from different perspectives: (1) the bio‐physical science perspective, (2) the economic perspective and (3) the social actor perspective. After briefly contrasting the three complementary perspectives, the article focuses on the third, which is the least developed. The social actor perspective requires that one distinguish between (1) the natural resource (be it a farm, a water catchment, underground water resources, etc.) and (2) the social actors who hold a stake in, and/or affect it. These stakeholders ideally form a platform for integral decision making about the natural resource. The platform/resource combination highlights communication processes of interest in sustainable NRM: creating a rich picture of intentions and realities; (land use) negotiation and accommodation; making things visible; raising the level of social aggregation at which platforms operate; and information systems for platform decision support. Such and other platform processes need active facilitation. The article outlines the implications for communication support, and explores professional contributions.
9 pages., via online journal., Pioneer Hi-Bred International, Inc. is a major agribusiness company that communicates in a variety of ways with its rural customers. The following methods are discussed: face-to-face, print media, radio and television, printed materials, telecommunications, on disk, and satellite communication. In addition, key communication trends are identified.