New trends in pioneer Hi-Bred International, Inc.'s communication with rural America

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goers, Willona Graham (author)
    Format:
    Online journal article
    Publication Date:
    1994
    URL:
    https://doi.org/10.1300/J108v02n03_07
    Published:
    Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10480
    Journal Title:
    Journal of Agricultural & Food Information
    Journal Title Details:
    2(3,): 57-64
    Subject Term:
    agribusiness, communication analysis, communication methods, consumers, face-to-face communication, marketing, mass communication, productivity, telecommunication, and trends
    Notes:
    9 pages., via online journal., Pioneer Hi-Bred International, Inc. is a major agribusiness company that communicates in a variety of ways with its rural customers. The following methods are discussed: face-to-face, print media, radio and television, printed materials, telecommunications, on disk, and satellite communication. In addition, key communication trends are identified.

    Tools