13 pages., via online journal., News reporting on sustainability has been criticized for (1) having a limited
coverage of solutions, (2) reporting on solutions with a negative bias, (3)
being dominated by sources from government and mainstream
business, and (4) promoting frames that prioritize the role of the market
and techno-scientific solutions, which leave unchallenged the
unsustainable behavior of consumer societies and the focus on
economic growth. This study was the first to examine how sustainability
is reported in a constructive media outlet and found that articles (1)
consistently elaborated solutions, (2) described them in optimistic ways,
(3) quoted various sources, and (4) developed a frame that challenged
consumerism and critiqued society’s preoccupation with growth while
helping to imagine a desirable sustainable future. It is thus argued that
this novel, constructive approach to journalism can help move society to
a sustainable future by expanding the repertoire of culturally-resonant
stories to live by.
19 pages., via online journal., The following study looks at how traditional, organic, cooperative farmers
starting a new farming cooperative in the US Southwest communicate
about their farming as a set of (sustainable) cultural practices. The study
draws on environmental communication theory, the theory of the
coordinated management of meaning, and Vandana Shiva’s three-tiered
economic model to construct a communication-based framework
through which to view farmers’ stories about sustainability. This
framework is productive, showing how some Nuevo Mexicano farmers
(and others) orient toward farming, sustenance, and human-nature
relationships through community, family, heritage, and education.
Moreover, in addition to a conceptualization of sustainability as specific
practices for nurturing and enduring in environments, communities, and
organizations/institutions, sustainability can be understood as
embedded ecocultural and historical experience with cross-cultural
parallels in land-based communities. This study advances the ethical
duty of environmental communication to better understand the ways in
which environmental discourse and ecocultural and material realities are
imbricated, as well as the call for such discursive study to be grounded
in phenomenological experience of the natural world.